Many companies struggle to think of fresh, creative ways to boost website traffic. Online, there is a lot of false information on how to increase traffic, which might lead to repeating the same unsuccessful tactics over and over again.
The following 10 techniques have been shown to enhance website traffic both organically and through sponsored channels.
Include important keywords consistently throughout your article. Instead of being overused to the point where they distract the reader or take away from the main concept, keywords should be employed naturally. It’s crucial to incorporate keywords into the material frequently, such as in the meta description, page title, URL, and headers.
You can utilize programs like Moz, Ahrefs, and SEMrush to carry out keyword research. These websites provide a wealth of useful data to help with keyword planning, such as the keywords that rival businesses are using, the frequency of keyword searches, the cost of keywords for pay-per-click advertisements, similar keywords, and much more. A further alternative is to work with an SEO agency, as they can provide insightful analysis and conduct audits to spot potential problems.
It’s not enough to simply upload material; you also need to provide content that stands out from the crowd. In fact, one of the best strategies to increase website traffic is to provide engaging and informative content.
Your information should be available to offer the exact, comprehensive, and accurate answers that people use Google to locate. In actuality, websites with blog content produce 434% more pages that are indexed by search engines than those without. Additionally, websites with more than 16 posts per month get almost 3.5 times as much traffic as those with 0 to 4 articles per month.
The basic line is that web traffic should increase when you put thought into the material you create, upload frequently, and learn what your audience wants to see.
A great approach to building backlinks, enhancing referral traffic, and improving search engine results page (SERP) rankings is to write guest posts for other websites. When pitching, you should always conduct a comprehensive investigation of websites in your sector.
Make sure a website’s material is of the highest caliber first, then examine its domain authority and review its guest blogging policies. Ask the magazine if they will tag you and promote the post on social media as well.
4. Keep Active Social Media Pages
Social media is huge for attracting visitors. Here are some ways it should be used to increase website traffic:
- Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
- Interact with followers by replying to them, reposting their content, and tagging them
- Use relevant hashtags
- Update the link in your bio to promote new content when it comes out
- Change a cover photo to promote new content
- Tag influencers who may be interested in the content
- Include enticing information from the content to encourage people to click the link to it
- Reply to other people looking for answers with links to your content
5. Use Advertising to Increase Website Traffic
Using sponsored search, social media, and display ads to advertise can be an effective strategy to boost website traffic. Before spending a lot of money on an option, it’s vital to create budgets and goals because each has advantages and disadvantages. For example, users can block display advertisements, and the average cost per click for Google Ads on the search network is between $1 and $2 per click.
For instance, it’s crucial to start with one campaign and a few different ad groups comprising the keywords you want to target most when running pay-per-click (PPC) ads. Once campaigns are running, observe how audiences respond to different terms. Perhaps one term just generated impressions, which had little effect on website traffic, whilst another generated clicks.
6. Send Email Newsletters
Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:
- Include enticing information from the content in the subject line and in the body of the email.
- Insert a link or button that subscribers can click to read more of the content.
- Make sure emails are mobile-friendly. Links should be easy to see since 46% of all email opens are done on mobile devices.
- Employ personalization tactics by including the name of the subscriber.
- Make the email visually appealing with the use of well-designed templates.
- Conduct A/B testing to see which versions of emails receive more opens and clicks.
7. Influencer Outreach
Influencers in the industry are ready to contribute material that their fans will enjoy. There are several ways for businesses to interact with influencers, including:
If your article makes use of the influencer’s material or research, include them in a social media post.
When the content is published, tag or email the influencer and request an interview or Q&A. They’ll probably show your stuff to their viewers.
When advertising the content on social media, create a round-up with several influencers, such as “10 Experts Predict Small Business Trends for 2020.” Tag each of the participants in the round-up.
Influencers can be paid to post sponsored content on their social media profiles.
Use tools like HypeAuditor and BuzzSumo to locate the appropriate influencers in your industry if you don’t know where to begin.
8. Create a Helpful Industry Tool or Content
Giving potential customers something helpful is a fantastic strategy to increase traffic. For instance, at our content marketing company, we developed an editorial calendar template that anyone could download for free. We intended to provide marketers with a platform to make content creation and posting simpler.
Create a variety of resources and materials that will benefit people in your sector, then make them available on their websites for no charge. You can increase your profits and generate new leads by posting gated content/tools (providing the material and tools in exchange for the user’s contact information). Promoting the information or tools on relevant LinkedIn Groups or forums where businesspeople congregate is another strategy to boost website traffic.
9. Submit Press Releases to Influential Publications
Businesses shouldn’t just post press releases on a website for press release syndication and wait to see what happens when they produce news releases to promote themselves or their clients. They must vigorously promote the release and distribute it to important websites and periodicals in their respective sectors.
When we want to share positive news about a client, we send it to magazines and blogs in the industry that their target market reads. This enables us to gather a large number of fresh leads and increase referral traffic for the business.
10. Exchange Backlinks
There are many prospects for backlink exchanges because so many companies are attempting to enhance website traffic. Contact relevant websites and offer your content as an extra source to be used in one of the posts on those websites. You can add a second incentive by proposing a backlink swap that benefits both parties, promising to include one of their links in a post of yours as well.
For one of our clients, Rainbow Muffler & Brake, we actually carried that out. The Essential Road Trip Checklist for Your Car is the blog post we wrote for them. Then, using Pitchbox to locate pertinent websites, we contacted those websites to ask if they would consider promoting our piece.
WheelScene agreed to a social media post and backlink.
Increasing Website Traffic Today
Businesses might anticipate an increase in website traffic over time by implementing these actions. While several of these strategies will give immediate satisfaction, others will require more patience and time. Continue moving forward by experimenting with different approaches and evaluating the outcomes.